Case Study: The Texas Tribune Festival 2011 How will you know you’re the best if you aren’t familiar with the landscape? I know Apple is the best when I try an HP laptop. I know Tumblr is the best when I use CMS software I have to install myself. There are too many people trying to solve problems they never experience or have lost touch with. It’s why Hype Machine has been so successful. We got together everyday and solved our own problem of discovering music. In my notebook this summer I wrote out a battle plan for Sched.org. I realized I had dropped the ball on being a real world expert in our niche. Months would go by without attending an event using my own software. The first list item I wrote down was “We have to be event experts” and became one of the biggest reasons I moved to Austin this month. Attending events every week, talking to attendees and organizers, using our own software and competitors products is the path to sustainable improvement. It’s also the kind of company culture I want: A team building an events platform because it will improve their experience at events they want to attend. On that note, I attended the The Texas Tribune Festival last weekend, who used Sched.org, with a self-assigned role of design geek. My mission? To observe and document how the schedule, navigation, and branding experience was. Check it out.

Case Study: The Texas Tribune Festival 2011

How will you know you’re the best if you aren’t familiar with the landscape? I know Apple is the best when I try an HP laptop. I know Tumblr is the best when I use CMS software I have to install myself. There are too many people trying to solve problems they never experience or have lost touch with. It’s why Hype Machine has been so successful. We got together everyday and solved our own problem of discovering music.

In my notebook this summer I wrote out a battle plan for Sched.org. I realized I had dropped the ball on being a real world expert in our niche. Months would go by without attending an event using my own software. The first list item I wrote down was “We have to be event experts” and became one of the biggest reasons I moved to Austin this month.

Attending events every week, talking to attendees and organizers, using our own software and competitors products is the path to sustainable improvement. It’s also the kind of company culture I want: A team building an events platform because it will improve their experience at events they want to attend.

On that note, I attended the The Texas Tribune Festival last weekend, who used Sched.org, with a self-assigned role of design geek. My mission? To observe and document how the schedule, navigation, and branding experience was. Check it out.

  1. kaitlynreed said: It all looks SO good.
  2. gtmcknight posted this