"Our brain has been designed to believe itself, wired so that our prejudices feel like facts, our opinions indistinguishable from the actual sensation. If we think a wine is cheap, it will taste cheap."

Jonah Lehrer on A blind wine tasting with Robert Parker (where wine experts couldn’t even tell if a wine was white or red, let alone if it was expensive).

Perception is everything. Learn to see/taste/feel things differently and it will be true.


  1. gtmcknight posted this