Jonah Lehrer on A blind wine tasting with Robert Parker (where wine experts couldn’t even tell if a wine was white or red, let alone if it was expensive).
Perception is everything. Learn to see/taste/feel things differently and it will be true.
“Our brain has been designed to believe itself, wired so that our prejudices feel like facts, our opinions indistinguishable from the actual sensation. If we think a wine is cheap, it will taste cheap.”
