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“I wouldn’t call what they do as writing,” Brackett said. “The blogs do the really quick 50-word update on what a band’s doing. They’ll write about (singer) Lilly Allen releasing a new EP or (that the band) Man Man is preparing an album. The way Rolling Stone competes is we pick up the phone and bring original reporting. We take advantage of our access. Most blogs don’t have the staffs to pick up the phone.”

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